HP HAVEn: See The Big Picture in Big Data — Know Your Customers 100% Better With Targeted Merchandising

| Data Center, Storage, White Papers | No Comments

There are many new ways Big Data analytics can significantly boost marketing and promotional efforts through real-time and historical analysis of online data, such as clickstream or purchase transactions. Unstructured data based on social media—even photos and video—offers enormous potential when analyzed with the right tools.